Models Pixie Geldof and Sara Blomqvist, and musician Bakar co-star in Prada's A Gift to Give campaign series, illustrating 'how important gifting is to the giver'.

The Italian fashion house unveiled the campaign on social media, posting 'The #PradaBackpack will make the perfect gift for someone on #PixieGeldof’s holiday list. Keep watching to see #Prada friends #unbox #PradaGifts and give them to loved ones in #PradaGiftToGive'.